At C2, we love forming fresh collectives, constantly adding diverse minds to inspire innovation and push boundaries. In this spirit, Nathalie Van Sasse van Ysselt joins us as Fractional Chief Creative Officer. With a background spanning art, technology, and brand experiences, she has been instrumental in launching groundbreaking projects like the Sphere in Las Vegas and SuperReal in NYC. Her arrival aligns perfectly with C2’s commitment to pushing boundaries and delivering innovative results.
Her journey into experiential marketing began years ago while curating art experiences in Berlin, where she discovered the power of multidisciplinary collaboration—a mindset that aligns perfectly with C2’s boundary-pushing ethos.
"I’ve always been passionate about bringing people and ideas together through immersive, cultural experiences, C2 stands for challenging the status quo, and that’s exactly where I like to be—at the forefront of innovation.”
Photo credit : Moment Factory
Designing Experiences That Leave a Mark
Her objective at C2 is clear: to craft experiences that resonate emotionally and stay with audiences long after the event ends. Central to her approach is storytelling and multi-sensory design, elements she believes are key to delivering the “wow” factor.
For the upcoming C2MTL, she’s planning to integrate multimedia activations that engage all the senses, ensuring that each moment feels impactful and memorable.
“The real magic happens when you create a moment that surprises people and moves them emotionally.”
Her approach is about taking participants on a journey—one that inspires, challenges, and connects them in ways they’ve never experienced before.
Exploring New Frontiers in Hybrid and Digital Experiences
With technology reshaping the landscape of experiential events, she sees the fusion of physical and digital experiences as a gateway to interactive storytelling. She believes tools like AI and wearable technologies will play a key role in creating customized, immersive experiences that adapt to the audience in real-time.
“We’re no longer confined to screens,” she notes. “With digital tools becoming more spatial, we can create 3D environments where people can interact with content in completely new ways.”
As hybrid formats and real-time interactivity evolve, she sees endless opportunities to personalize and deepen engagement, especially for brands seeking to connect more meaningfully with their audiences.
“People want to be part of the story. They want to co-create, not just consume content passively.”
Photo credit : (1) Rich Fury/Sphere Entertainment, (2) Greg Doherty/Getty Images,
Brandweek 2025: A New Challenge on the Horizon
One of the most exciting projects she’s set to lead is C2’s activation for Brandweek 2025, in collaboration with Adweek. This initiative presents an opportunity to reshape brand activations and push the boundaries of experiential marketing.
Challenging traditional marketing approaches is part of the thrill for her. She’s eager to explore new storytelling formats for out-of-home activations, all while positioning brands as cultural catalysts.
“Breaking away from the ‘way things have always been done’ is tough but incredibly rewarding. That’s where true innovation happens.”
The Next Chapter for C2
With a focus on technology-driven storytelling and immersive experiences, Nathalie is determined to help redefine the future of experiential marketing.
"It’s about making meaningful connections—creating experiences that people talk about and remember long after the event."